What it is:
Call tracking is used to track the calls coming from a specific marketing or advertising campaign. It allows the business owner to assess the effectiveness of the marketing/advertising tactic – as well as monitor inbound call performance (all inbound calls in our call tracking system are recorded). We strongly recommend using call tracking for EACH marketing/advertising campaign you are running (so you can best measure the success of each campaign).
The Top FOUR Benefits of Call Tracking
- Know exactly which marketing/advertising tactics are bringing in the leads.
- Ability to turn off non-performing tactics.
- Ability to scale well-performing marketing/advertising tactics.
- Ability to listen to your inbound calls for performance (quality control) so you can make adjustments as needed.