7 Fatal Mistakes That Kill Businesses – Part 6 – Lack of a prospect nurturing system.
Not every prospect will be ready to buy from you right away. They may become aware of what your company does and it appeals to them; however, they are just not ready to buy at this time. It’s CRITICAL you do not give up on these types of prospects. Instead, create a long-term nurturing campaign to stay in front of these prospects so when they are ready to buy, you are Top of Mind!
Types of long-term nurturing systems:
- Short and long-term email follow-ups.
- Short and long-term direct mail systems
- Remarketing Campaigns
- Using Social Media Campaigns
- 30 day or quarterly “check-ins”