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Developing Your Cornerstone Content

August 24, 2018 by Admin Leave a Comment

What Is Cornerstone Content, And Why Is It Important? Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could … [Read more...]

Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

July 30, 2018 by Admin Leave a Comment

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your … [Read more...]

6 Tips To Help Your Local Business THRIVE Using Facebook Advertising

April 3, 2018 by Admin Leave a Comment

Most businesses want a steady stream of new and repeat customers (who wouldn't, right?!) What most businesses do not realize is that Facebook's Advertising Platform was actually designed specifically for local businesses to … [Read more...]

Facebook Campaign Review: Local Awareness Ads

April 2, 2018 by Admin Leave a Comment

What Are Facebook Local Awareness Ads? Local awareness ads allow businesses to target prospects by where they are physically located. You have the ability to target people that are within a specific distance from your geographical … [Read more...]

Facebook Proximity Ads for Businesses

March 21, 2018 by Admin Leave a Comment

Over 90% of retail sales in the US happen in stores, but people are increasingly researching products and business locations on their mobile phones. Facebook's Proximity Ads bridge the gap between the online and offline worlds, … [Read more...]

Using Facebook Promoted Posts to Boost Blog Traffic

March 12, 2018 by Admin Leave a Comment

Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account … [Read more...]

Eight Types of Blog Posts Every Business Should Use

March 5, 2018 by Admin Leave a Comment

So you sit down to come up with topics for your next couple of blog posts and...nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what … [Read more...]

How Big Should Your Content Marketing Budget Be?

March 5, 2018 by Admin Leave a Comment

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure … [Read more...]