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ChatBots and Messenger Marketing

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Facebook Messenger Marketing is in prime position to become the world’s #1 marketing channel in the coming years…and the companies who become early adopters of this fast-growing channel are going to have a serious advantage over their competitors.

What Is a Bot? “Bot” is a generalized term used to describe any software that automates a task. Chatbots, which anyone can now build into Facebook Messenger, automate conversation — at least the beginning stages of it. What’s special about the bots you can build on Facebook Messenger is that they’re created using Facebook’s Wit.ai Bot Engine, which can turn natural language into structured data.

This means that not only can bots parse and understand conversational language, but they can also learn from it. In other words, your bot could get “smarter” with each interaction.

You’ve undoubtedly heard of artificial intelligence (AI). And this is a type of AI. Natural language interface is common in most chatbots, but by opening up the Messenger Platform and providing developer tools like the bot engine, Facebook has made building an intelligent bot easier.

Download our Free Guide “Facebook Messenger Bots 101” to learn if messenger bots are a fit for your business! 

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