Step 1: Identify your business goal
Step 2: Consider the audience you want to reach
1. Choose creative that reflects your audience’s needs
Highlight how your products and services address your audience’s needs, such as a desire for new handbags. If you have multiple audiences, consider using different creative variations to address each audience’s unique needs.
2. Engage your audience with a message
Once you have people’s attention, share a unique message, such as a quote from a satisfied customer. This is your chance to differentiate yourself from competitors in a way that helps people remember your business.
3. Maintain brand trust with your audience
Your ad creative should be consistent with your brand message. Trying to capture attention with an image that’s eye-catching but irrelevant to your business, such as a cute dog next to your product, could get people to engage with your ad now. However, in the long run, your audience could lose trust in your brand and stop taking the actions you need to grow your business.
When you want to stand out from the competition and connect with people, do it in a way that truly reflects your business identity.