Success Story

A deliciously sweet local success

The gourmet cupcake shop used local business promotions to expand its customer base, bringing 25% more people to its shop and increasing website traffic by 30%.
  • 25%increase in foot traffic
  • 30%increase in website traffic
  • 4.5Xmore sales compared to results from print advertising

Their Story

A tasty treat in Berkeley

Cupcakin’ Bake Shop in Berkeley, California was founded in 2007 from owner Lila Owens’ passion for cupcakes and entrepreneurship. She has catered for corporations such as the Oakland Raiders, Chevron and Clorox.

Their Goal

Giving business a boost

The shop wanted to promote its physical shop and catering business to consumers and businesses in the area so that it could reach as many potential customers as possible, while keeping its costs reasonable.
Local business promotions have been very effective—a great return on our investment! We intend to run them continuously as part of our ongoing marketing.
Lila Owens, owner, Cupcakin’ Bake Shop

Their Solution

Reaching locals

Cupcakin’ Bake Shop wanted to grow its business and bring in more local customers. To reach the right people, it set up a local business promotion through its Facebook Page. Local business promotions reach a larger audience much faster and with a smaller budget than traditional print and radio adverts.
The brand targeted its local business promotions to people aged 18-55 living within 5 miles of the shop, who were interested in weddings, flowers and, of course, cupcakes.

Products used

Goals

Their Success

Just desserts

Cupcakin’ Bake Shop reached a larger audience with local business promotions, thereby boosting in-store sales. Its ongoing campaign began in November 2015, and, over one year, has resulted in:
  • 25% increase in foot traffic since the campaign launch
  • 30% increase in website traffic since the campaign launch
  • 4.5X more sales compared to results from print advertising
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