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Facebook Advertising

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Overview of Facebook Advertising:

Facebook advertising is very appealing option for MOST businesses if done correctly.   The primary reason why it is so effective has to do with:

1. The ability to reach a TARGETED audience with relative ease.   The targeting options through the Facebook advertising platform is second to none.  You can target by Demographic, Behavioral and interests.   Most businesses will be able to find their target audience on Facebook because SOOOO many people use their platform.

2. The ability to launch a campaign quickly.

3. The ability to “Turn the Faucet on -or- Off” on a moments notice.  You are not locked into any type of long-term advertising contract – you can shut down campaigns that are not working at any time.   This allows you to test multiple advertising strategies without paying a fortune to test what does (or does not) work. There are a lot of different advertising strategies on Facebook – below you will see 11 of the most widely used.

Our Favorite?  FACEBOOK LEAD ADS!  Download the guide and case study below! 

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11 Most Commonly Used Types of Facebook Ads:

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Objective:  Use These Campaigns to Generate Traffic To Your Website 

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1.  Link Click Ads

If you think about Facebook ads, you’re probably thinking about the Link Click Ads.

This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience. These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost! Supported placements:  Righ Colum, Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

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2.  Video Ads

Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.

Specs:
  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 120 min., but most top-performing videos are 15-30 seconds

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3.  Boosted Page Posts

Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post. As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: unlimited
  • Headline: 25 characters
  • Link Description: 30 characters

The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

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Objective: Use These Ad Strategies To Generate Sales and Leads: 

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4.  Carousel Ads (AKA: Multi Product ads)

The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.

Specs:
  • Recommended image size: 1080 x 1080 or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

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5.  Dynamic Product Ads (DPA)

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalog to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting

  • Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

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6.  Facebook Lead Ads

Lead Ads are the perfect way for, you guessed it, getting new leads! This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform. This makes the Lead Ads a perfect method for quickly getting a potential customers email address! Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet
  • Context card headline: 60 characters
  • Context card button: 30 characters
  • Privacy Policy and website URL links are required

Once a person has filled in the form, their email addresses will be stored on your Facebook ads account. The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process.

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7.  Facebook Canvas Ads

Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices. With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 45 characters
  • Canvas has the following possible components:
    • Header with logo
    • Full-screen image
    • Text block
    • Button for offsite links
    • Image carousel
    • Auto-play video
    • Full-screen tilt-to-pan image
    • Product set

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8.  Collection Ads  (Mobile Newsfeed Only)

Facebook Collection Ads let you showcase multiple products that are being sold on your website. This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!

Specs:
  • Image Size: 1,200 x 628 pixels recommended
  • Image Ratio: 1.9:1
  • Your image may not include more than 20% text.
  • Headline: 25 characters recommended

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9. Event Ads

Facebook Events are a great way for event organizers to attract more visitors. If you want to boost the reach of your event, use this ad unit with the right targeting options.

According to the size and relevance of the event you’re promoting, you may want to limit the geographical reach of the ad to people living in the same city or region as the event.

Specs:

  • Recommended image size: 1920×1080 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

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10. Offer Claims

This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Offer title: Up to 25 characters
  • Ad copy text: Up to 90 characters

In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

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12. Offer Claims

Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store. You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters

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