October 11

Fatal Mistake #6 – Lack of a Prospect Nurturing System

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7 Fatal Mistakes That Kill Businesses –  Part  6 – Lack of a prospect nurturing system. 
Not every prospect will be ready to buy from you right away.   They may become aware of what your company does and it appeals to them; however, they are just not ready to buy at this time.   It’s CRITICAL you do not give up on these types of prospects.  Instead, create a long-term nurturing campaign to stay in front of these prospects so when they are ready to buy, you are Top of Mind!
Types of long-term nurturing systems:
  • Short and long-term email follow-ups.
  • Short and long-term direct mail systems
  • Remarketing Campaigns
  • Using Social Media Campaigns
  • 30 day or quarterly “check-ins”
  • Newsletters

 


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