Panera Bread used both Facebook and Instagram to reach and inform parents about its “clean” Panera Kids Menu and Kids Meal Promise. The month-long campaign centered on the idea that kids should know what is in their food.
The company joined forces with media agency Maxus and creative agency Anomaly to develop link ads
and video ads
. The video ads juxtaposed children describing a healthy food choice, such as an apple, with kids trying to explain the different preservatives typically found in fast food, such as sodium benzoate.