Click here for Facebook’s Business Manager- where you can setup your advertising account.\u00a0<\/a><\/p>\nTip 2: Know WHO your target prospect really is. \u00a0Know their demographic, know their behaviors and know their interests. \u00a0 The more you know and understand, the better you will be able to leverage the Intelligent Targeting feature sites like Facebook allow you to use.<\/p>\n
Tip 3: Create at least one “Jaw Dropping Offer” for your business. \u00a0You will need a special offer that will get people to take action (i.e. leave their comfy Facebook newsfeed)… \u00a0It can be as simple as a “buy one get one free” or a special trial of your product or service. \u00a0 Whatever yo decide to offer, understand that you are doing much more than making one sale – you are building future distribution and will be leveraging this offer to create additional customers for your business.<\/p>\n
Tip 4: \u00a0When setting up your advertisements on Facebook – send traffic to a dedicated landing page to collect the offer. \u00a0On the landing page, collect their name, email, AND phone numbers. \u00a0This allows you to build a multi-channel distribution list for future marketing (i.e. email marketing, text message marketing AND Voice drops).<\/p>\n
Tip 5: Facebook allows you to use various ad formats – test ALL of them. \u00a0 Lead ads, messenger ads, carousel ads and single ads ALL have their place. \u00a0It’s best to test them all to see which ones work best.<\/p>\n
Tip 6: \u00a0Run your ads for a minimum of 3 days and let the DATA tell you if your ads are successful or not… give Facebook’s algorithm a few days to search out and find your target audience.<\/p>\n
Tip 7: \u00a0During the 3-day ad testing period, spend no more than $10 per day. \u00a0 Don’t waste ad spend while Facebook’s algorithm is figuring out your audience.<\/p>\n
Tip 8: \u00a0When evaluating an ad for performance, look at the click through rate to determine if your ad is powerful enough to be effective. \u00a0 Your ad click through rate should be 2% or higher (it can be slightly lower in some cases). \u00a0 2% is a good benchmark.<\/p>\n
Tip 9: \u00a0Instagram is owned by Facebook – you have the ability to show ads on both platforms INSIDE of Facebook’s ad platform.<\/p>\n
Tip 10: \u00a0Setup conversion Pixels on your landing pages and website – this will allow you to show targeted ads to people that visit specific pages of your landing pages and website.<\/p>\n","protected":false},"excerpt":{"rendered":"
So you want more from your social media marketing… good news – we are 100% confident that if you follow the tips below, you WILL start generating leads for your business. \u00a0 Why are we that confident? \u00a0 Simple: There is no better platform on the earth that allows you to better target your ideal […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages\/6245"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6245"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages\/6245\/revisions"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}