{"id":6441,"date":"2017-07-26T16:43:20","date_gmt":"2017-07-26T16:43:20","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?page_id=6441"},"modified":"2020-02-28T01:39:51","modified_gmt":"2020-02-28T01:39:51","slug":"ruby-tuesdays-facebook-advertising-case-study","status":"publish","type":"page","link":"https:\/\/thedigitalsquad.com\/ruby-tuesdays-facebook-advertising-case-study\/","title":{"rendered":"Ruby Tuesdays Facebook Advertising Case Study"},"content":{"rendered":"
\n“We do a lot of geo-targeting that wouldn\u2019t be possible without Facebook\u2019s local awareness ads. Facebook enables us to tell people \u201cYou are only one mile away from happy hour at Ruby Tuesday or from a Colossal Burger.\u201d That\u2019s valuable for getting people into the restaurant.”<\/em><\/div>\n<\/blockquote>\n-Dave Skena, CMO, Ruby Tuesday-<\/div>\n<\/div>\n<\/div>\nTheir Solution: \u00a0Facebook Local Awareness Ads<\/h3>\n
\nLooking to boost guest count and revenue at its 734 locations in the US, Ruby Tuesday launched a week-long campaign testing Facebook\u2019s dynamic\u00a0local awareness ads<\/a>. First, the company split a sample of 160 locations into a control group and a test group, matching them by average guest counts, population and location type.<\/div>\n<\/div>\nNext, the control group of restaurants were served\u00a0photo<\/a>\u00a0and\u00a0video ads<\/a>\u00a0that followed the Facebook\u2019s best practices guidelines, as well as insights developed from past campaign results. The test group saw dynamic local awareness ads, which also followed best practice guidelines.<\/div>\n<\/div>\n