{"id":6631,"date":"2017-08-16T21:27:42","date_gmt":"2017-08-16T21:27:42","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?page_id=6631"},"modified":"2017-08-16T21:27:42","modified_gmt":"2017-08-16T21:27:42","slug":"precision-nutrition-case-study","status":"publish","type":"page","link":"https:\/\/thedigitalsquad.com\/precision-nutrition-case-study\/","title":{"rendered":"Precision Nutrition Case Study"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6632\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Precision-Nutrition.png\" alt=\"\" width=\"1008\" height=\"367\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Precision-Nutrition.png 1008w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Precision-Nutrition-300x109.png 300w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Precision-Nutrition-768x280.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<div class=\"_4-u2 _59ed _59ee _1wmx _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Success Story<\/h2>\n<h3 class=\"mbl _5je5 _52io _52id _3m9\">Strengthening business with carousel ads<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">The online nutrition coaching and certification company tracked newsletter signups with Facebook\u2019s conversion pixel and raised brand awareness with its targeted fitness and nutrition-themed carousel ads.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd5 _5bgk _5je5\">\n<ul class=\"uiList _5m8c _5m8g _52re _509- _4ki\">\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">6,000<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">new newsletter signups<\/span><\/li>\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">50%<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">lower cost per lead than standard link ads<\/span><\/li>\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">50%<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">higher click-through rate than standard link ads<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Story<\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Coaching, mentorship and support<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\"><a id=\"u_0_3f\" class=\"_5ov2 _5je5\" href=\"https:\/\/www.facebook.com\/insidePN\">Precision Nutrition<\/a>\u00a0is the world\u2019s largest online nutrition coaching company. Since 2006, its multidisciplinary team of counselors, doctors, exercise specialists and nutritionists has helped over 300,000 people in nearly 100 countries through its coaching and certification programs.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Goal<\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Build awareness with a new audience<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Precision Nutrition wanted to increase brand awareness by promoting high-quality content and resources on workout nutrition. It planned to measure its campaign success by the number of email opt-ins to its newsletter, as well as the number of content downloads.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _51-m _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5bdg _5lle\">\n<blockquote class=\"_5bdh _5je5\">\n<div class=\"mbl _66e _52im _3m9\">Carousel ads allowed us to showcase several images and links to related content in one ad. With a 50% higher click-through rate than standard link ads and 50% lower cost per new lead, this campaign was clearly a success.<\/div>\n<\/blockquote>\n<div class=\"_5je5 _52ii _52if _3m9\">Kate Kline, Social Media Director, Precision Nutrition<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Solution<\/h2>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Tracking carousel conversions<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Precision Nutrition needed an ad format that would effectively promote its articles, infographics and other downloadable content and raise brand awareness with a new audience. Social media director Kate Kline created a\u00a0<a id=\"u_0_3g\" class=\"_5ov2 _5je5\" href=\"https:\/\/www.facebook.com\/business\/ads-guide\/clicks-to-website\/carousel\">carousel ad<\/a>\u00a0with 3 fitness-inspired images. The ad linked to a Precision Nutrition blog post, printable infographic and downloadable guide that debunked common nutrition myths and gave recommendations on workout nutrition.<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Precision Nutrition added a call to action on these website resources that encouraged people to sign up for its newsletter. Using Facebook\u2019s\u00a0<a id=\"u_0_3h\" class=\"_5ov2 _5je5\" href=\"http:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-website-conversions\">conversion tracking pixel<\/a>, the coaching company was able to measure how many people clicked through from the carousel ad on Facebook and opted in to receive additional updates.<\/div>\n<p><a id=\"u_0_3i\" class=\"_5je4 _5ov2 inlineBlock\" role=\"button\" href=\"https:\/\/www.facebook.com\/business\/success\/precision-nutrition#u_0_0\" aria-controls=\"u_0_0\" aria-expanded=\"false\"><span class=\"_52ii _3m9\">Read More<\/span><\/a><\/p>\n<\/div>\n<div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e\">\n<h3 class=\"mbs ptm _52il _52id _3m9\">Products used<\/h3>\n<ul class=\"uiList _5je2 _3m9 _4kg _6-h _6-j _6-i\">\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/products\/ads\/\"><span class=\"_52ii _3m9\">Ads<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-choose-audience\/\"><span class=\"_52ii _3m9\">Core Targeting<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-website-conversions\/\"><span class=\"_52ii _3m9\">Conversion Tracking<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-custom-audiences\/\"><span class=\"_52ii _3m9\">Custom Audiences<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-lookalike-audiences\/\"><span class=\"_52ii _3m9\">Lookalike Audiences<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"_6a _6e\">\n<h3 class=\"mbs ptm _52il _52id _3m9\">Goals<\/h3>\n<ul class=\"uiList _5je2 _3m9 _4kg _6-h _6-j _6-i\">\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/goals\/build-awareness\/\"><span class=\"_52ii _3m9\">Raise Brand Awareness<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Success<\/h2>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Fit results<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Precision Nutrition\u2019s campaign resulted in a whopping 6,000 new newsletter signups, at a lower cost per click and higher click-through rate than its standard link ads. The company is pumped by this success and will continue to use Facebook to reach a wider audience with greater impact.<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">As a result of the campaign that ran from March 6\u2013July 6, 2015, it achieved:<\/div>\n<p><a id=\"u_0_3l\" class=\"_5je4 _5ov2 inlineBlock\" role=\"button\" href=\"https:\/\/www.facebook.com\/business\/success\/precision-nutrition#u_0_1\" aria-controls=\"u_0_1\" aria-expanded=\"false\"><span class=\"_52ii _3m9\">Read More<\/span><\/a><\/p>\n<\/div>\n<div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Keys to Success<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Use high quality images<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Photos of your products or services, lifestyle images, behind-the-scenes looks or customers using your products draw more attention and help your message stand out in News Feed.<\/div>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Track your return on ad spend<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Use conversion tracking to monitor actions people take after clicking your ads, such as making a product purchase or signing up for a newsletter. For best results, optimize your ad bid for more conversions.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _51-m _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5bdg _5lle\">\n<blockquote class=\"_5bdh _5je5\">\n<div class=\"mbl _66e _52im _3m9\">This was my first experiment with carousel ads and I was blown away by the results. This format allowed us to showcase several images and links to related content in one ad. And Facebook\u2019s Custom Audiences pixels and interests targeting allowed us to get that content in front of the right people.<\/div>\n<\/blockquote>\n<div class=\"_5je5 _52ii _52if _3m9\">Kate Kline, Social Media Director, Precision Nutrition<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Success Story Strengthening business with carousel ads The online nutrition coaching and certification company tracked newsletter signups with Facebook\u2019s conversion pixel and raised brand awareness with its targeted fitness and nutrition-themed carousel ads. 6,000new newsletter signups 50%lower cost per lead than standard link ads 50%higher click-through rate than standard link ads Their Story Coaching, mentorship [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages\/6631"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6631"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/pages\/6631\/revisions"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}