{"id":6047,"date":"2017-04-07T12:34:26","date_gmt":"2017-04-07T16:34:26","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6047"},"modified":"2017-04-07T12:34:26","modified_gmt":"2017-04-07T16:34:26","slug":"creating-effective-facebook-ads","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/creating-effective-facebook-ads\/","title":{"rendered":"Creating Effective Facebook Ads"},"content":{"rendered":"
1. Choose creative that reflects your audience\u2019s needs<\/strong><\/em> 2. Engage your audience with a message<\/strong><\/em> 3. Maintain brand trust with your audience<\/strong><\/em> Step 1: Identify your business goal Determine why you want to run an ad and understand what impact you want it to have on your business. Here are two goals you could choose from. 1. Bring people into your business with a hook A direct response ad gives people a reason to stop and shop. […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6047"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6047"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6047\/revisions"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=6047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=6047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHighlight how your products and services address your audience\u2019s needs, such as a desire for new handbags. If you have multiple audiences, consider using different creative variations to address each audience\u2019s unique needs.<\/p>\n
\nOnce you have people\u2019s attention, share a unique message, such as a quote from a satisfied customer. This is your chance to differentiate yourself from competitors in a way that helps people remember your business.<\/p>\n
\nYour ad creative should be consistent with your brand message. Trying to capture attention with an image that\u2019s eye-catching but irrelevant to your business, such as a cute dog next to your product, could get people to engage with your ad now. However, in the long run, your audience could lose trust in your brand and stop taking the actions you need to grow your business.
\nWhen you want to stand out from the competition and connect with people, do it in a way that truly reflects your business identity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"