{"id":6345,"date":"2017-06-29T16:39:39","date_gmt":"2017-06-29T16:39:39","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6345"},"modified":"2017-10-11T16:50:29","modified_gmt":"2017-10-11T16:50:29","slug":"7-fatal-mistakes-that-kill-local-businesses-part-2-lack-of-lead-generation","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/7-fatal-mistakes-that-kill-local-businesses-part-2-lack-of-lead-generation\/","title":{"rendered":"Fatal Mistake #2 &#8211; Lack of Lead Generation System"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>7 Fatal Mistakes That KILL Local Businesses &#8211; part 2 &#8211; Lack of Lead Generation<\/strong><\/p>\n<p>This could easily be #1 because so many businesses suffer from a lack of a proven lead generation <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6350 alignright\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-2-300x300.png 300w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-2-150x150.png 150w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-2-768x768.png 768w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-2.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>system. <em><strong>It\u2019s the most important part of EVERY profitable business because NOTHING happens until you make a sale<\/strong><\/em>. A sale cannot be made without fresh new leads entering your sales process.<\/p>\n<p>Keep in mind that having an actual system in place is different than simply trying one &#8220;Tactic&#8221; to see if it works. \u00a0 A SYSTEM integrates multiple tactics and works within your overall sales strategy. \u00a0 It does not make sense to use one of the tactics below unless you have a solid sales\u00a0process to convert new leads into new business.<\/p>\n<p><strong>Types of lead generation systems tactics:<\/strong><\/p>\n<p><em>Online lead generation tactics<\/em><\/p>\n<p>-Direct Response Advertising<br \/>\n-Pay Per Click Advertising<br \/>\n-Search Engine Optimization<br \/>\n-Banner ads<br \/>\n-Native ads<br \/>\n-Paid advertising<br \/>\n-Social Media Advertising<\/p>\n<p><em>Offline lead generation tactics<\/em><br \/>\n-Direct Mail<br \/>\n-Cold Calling<br \/>\n-Billboards<br \/>\n-TV\/Radio Ads<br \/>\n-Print Advertising<br \/>\n-Vehicle Wraps<\/p>\n<p>Ideally, businesses should use a combination of both online and offline lead generation systems. \u00a0 There should also be tracking mechanisms in place to assess the effectiveness of each lead generation tactic.<\/p>\n<p>As mentioned previously, a business that tries these lead generation tactics without having a solid sales process usually end up frustrated. \u00a0You MUST be able to convert the leads that are generated!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Fatal Mistakes That KILL Local Businesses &#8211; part 2 &#8211; Lack of Lead Generation This could easily be #1 because so many businesses suffer from a lack of a proven lead generation system. It\u2019s the most important part of EVERY profitable business because NOTHING happens until you make a sale. A sale cannot be [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[32],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6345"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6345"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6346"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=6345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=6345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}