{"id":6355,"date":"2017-07-07T17:33:09","date_gmt":"2017-07-07T17:33:09","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6355"},"modified":"2017-10-11T16:49:09","modified_gmt":"2017-10-11T16:49:09","slug":"7-fatal-mistakes-that-kill-local-businesses-part-3-lack-of-an-appealing-offer","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/7-fatal-mistakes-that-kill-local-businesses-part-3-lack-of-an-appealing-offer\/","title":{"rendered":"Fatal Mistake #3 &#8211; Lack of an Appealing Offer"},"content":{"rendered":"<div style=\"text-align: center;\"><strong>7 Fatal Mistakes That KILL Local Businesses \u2013 part 3 \u2013 Lack of an Appealing Offer<\/strong><\/div>\n<div><\/div>\n<div>Today\u2019s consumer is much more informed than of years past. \u00a0 They are much more internet savvy and they\u00a0usually do much more research before they <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6358 alignright\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Screen-Shot-2017-07-07-at-1.43.13-PM-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Screen-Shot-2017-07-07-at-1.43.13-PM-300x300.png 300w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Screen-Shot-2017-07-07-at-1.43.13-PM-150x150.png 150w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Screen-Shot-2017-07-07-at-1.43.13-PM.png 594w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>purchase. \u00a0 This requires businesses to change they way they bring people into their sales process. \u00a0 \u00a0Here are the four stages businesses should consider when marketing to their top prospects:<\/div>\n<ul>\n<li>Stage 1 &#8211; Create \u00a0Awareness of your product or service<\/li>\n<li>Stage 2 &#8211; Create Interest\/Desire of your product or service<\/li>\n<li>Stage 3 &#8211; Entice them to Try your product or service (with an appealing offer)<\/li>\n<li>Stage 4 &#8211; Convert your prospects that have tried your product or service into purchasing (or upselling\/cross-selling them with other products or services).<\/li>\n<\/ul>\n<p>At the core of these four stages is an appealing offer for your prospects. \u00a0 The most successful marketing and sales campaigns have an appealing offer to get top prospects into their sales funnels. \u00a0 Ideas for an appealing offer:<\/p>\n<ol>\n<li>Buy one get one free birthday offer\/anniversary offer.<\/li>\n<li>Offer a Money back guarantee<\/li>\n<li>A % Off first purchase<\/li>\n<li>Buy 2 get one free offer<\/li>\n<\/ol>\n<p>You must understand the lifetime value of your customer when considering your offer. \u00a0In some cases, it makes sense to give something of value upfront (where the business does not profit immediately; however, the customer will purchase more from you in the future which makes up for your initial investment into the customer).<\/p>\n<div>When you think about it, the sales process is very similar to dating (for the business). \u00a0 Your company is on trial in hopes to earn your best prospects business. \u00a0 Well, if that\u2019s the case, make sure you \u201cBring the flowers\u201d and \u201copen the car door\u201d for your best prospects with a compelling, low risk offer.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>7 Fatal Mistakes That KILL Local Businesses \u2013 part 3 \u2013 Lack of an Appealing Offer Today\u2019s consumer is much more informed than of years past. \u00a0 They are much more internet savvy and they\u00a0usually do much more research before they purchase. \u00a0 This requires businesses to change they way they bring people into their [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6355"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6355"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6357"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=6355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=6355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}