{"id":6683,"date":"2017-10-11T16:36:56","date_gmt":"2017-10-11T16:36:56","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6683"},"modified":"2019-10-08T23:44:53","modified_gmt":"2019-10-08T23:44:53","slug":"fatal-error-7-lack-of-content","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/fatal-error-7-lack-of-content\/","title":{"rendered":"Fatal Mistake #7 &#8211; Lack of Content"},"content":{"rendered":"<h3 style=\"text-align: center;\"><strong>7 Fatal Mistakes that KILL Businesses &#8211; Part 7 &#8211; Lack of Content<\/strong><\/h3>\n<div><\/div>\n<div>Gary V. stated it perfectly &#8211; every business is a media company and every person is a media outlet. \u00a0 Businesses that get this understand how valuable content is for their business.<\/div>\n<div><\/div>\n<div>Think about it &#8211; most <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6687\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-12-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-12-300x300.png 300w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-12-150x150.png 150w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-12-768x768.png 768w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Fatal-Error-1-12.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>people are on Facebook &#8211; and most people have the ability to share content with their friends.<\/div>\n<div><\/div>\n<div>It makes sense for businesses to have a content strategy in place that can be shared or can better position your product or service (or bring down the barriers to purchase from you).<\/div>\n<div><\/div>\n<h3>Types of content every business should have:<\/h3>\n<ul>\n<li>Frequently asked questions<\/li>\n<li>General Information about your company<\/li>\n<li>Why people should work with your company over your competition.<\/li>\n<li>Information about the people in your business<\/li>\n<li>Information about the products in your business<\/li>\n<li>Information about the process in your business<\/li>\n<li>Information on the BENEFITS of your business\u2019 products\/services.<\/li>\n<li>Your company\u2019s \u201cwhy\u201d<\/li>\n<\/ul>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>7 Fatal Mistakes that KILL Businesses &#8211; Part 7 &#8211; Lack of Content Gary V. stated it perfectly &#8211; every business is a media company and every person is a media outlet. \u00a0 Businesses that get this understand how valuable content is for their business. Think about it &#8211; most people are on Facebook &#8211; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6683"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6684"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}