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The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.<\/span><\/p>\n To explain why this will be the case, we\u2019ll let the small business video marketing statistics do the talking. <\/span><\/p>\n Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.<\/span><\/p>\n The first concept worth grasping is just how dominant of a media form video has become in the past few years. Thanks to our handy mobile devices, we can consume video anywhere at any time. Increasing bandwidth also makes video more viable than it\u2019s ever been in years past.<\/span><\/p>\n By looking at the following statistics, you can see just how high the demand is for video.<\/span><\/p>\n Social Media Is Driving Digital Video Consumption in Huge Ways<\/span><\/p>\n The big winners on the video scene are clearly social media platforms. Including Youtube, social apps take up the majority of our online time. They\u2019ve also been driving huge growth in our video consumption, especially Facebook video.<\/span><\/p>\n As a result of our ravenous video consumption habits, people have come to expect a larger portion of content created to be video. When people do see video content being offered, they respond in favorable ways by engaging more readily. They are also more likely to convert to the next stage of a purchase after watching branded video content.<\/span><\/p>\n Since people are eager to watch videos, and videos can be highly effective branding or selling tools, creating video assets can pay for itself in significant ways. By converting more people, earning more leads and reinforcing other marketing campaigns, video content helps business owners achieve better ROI.<\/span><\/p>\n For our final set of small business video marketing statistics, consider the power of live video marketing. Since Facebook and other platforms launched the ability to stream video live a few years ago, the format has taken off. Consumers adore live video for its immediacy and exclusive feeling. If you\u2019re not watching the video live, you missed out.<\/span><\/p>\n Marketers have been using this enthusiasm for live video to their advantage, helping them earn engagement and get conversions.<\/span><\/p>\nThe Unstoppable Popularity of Online Video<\/span><\/h3>\n
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Digital Video\u2019s Effectiveness, and How Much People Prefer It to Other Content<\/span><\/h3>\n
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Creating Video Content Leads to Higher ROI for Marketing Campaigns<\/span><\/h3>\n
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The Power and Potential of Live Video Marketing Is Growing<\/span><\/h3>\n
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