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Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog.<\/span><\/p>\n First of all, Facebook audiences are huge<\/i>! 68% of Americans<\/span><\/a> use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% of devices have it installed<\/span><\/a>. <\/span><\/p>\n And, since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app<\/span><\/a>, Facebook represents one of the best chances you have at getting views, shares, likes and new followers for your business.<\/span><\/p>\n If you\u2019re a business owner wondering how to drive traffic to your blog using Facebook, here are eight airtight strategies you can use to get maximum visibility and a higher rate of readers with each post.<\/span><\/p>\n Make sharing every single post you create for your blog a habit. People are more likely to keep up with your content on the social platforms they already use compared to obsessively checking your blog page.<\/span><\/p>\n Consider each Facebook share as important as the blog itself. Think of the Facebook post as your store window. You want it to be enticing enough that people really want to go inside and see what else there is. You also want it to be intriguing enough that people who are just window shopping still remember your display and maybe even mention it through word of mouth.<\/span><\/p>\n Keep in mind that Google SEO best practices suggest not sharing each and every piece of new content you create<\/span><\/a>. However, this rule likely applies to larger publishers who put out dozens if not hundreds of new blog articles a day. If, on the other hand, you only publish 1-2 times a day or less, you shouldn\u2019t run afoul of the overpromotion threshold.<\/span><\/p>\n That said, if you are making new blogs multiple times a day, consider limiting the number of times you share your content. Pick just the juiciest ones to show the world.<\/span><\/p>\n It\u2019s a sad reality, but Facebook has been trending towards pay-to-play for years now. Organic reach for business page posts has plummeted over the past few years<\/span><\/a>.<\/span><\/p>\n Even worse, Facebook recently announced changes that mean it\u2019s even less likely<\/i> that audiences will see your blog posts<\/span><\/a> compared to content from their friends and family. Thanks, bots!<\/span><\/p>\n But the good news is that Facebook\u2019s options for \u201cboosting\u201d your post with an ad budget are truly amazing. Not only do you have razor-fine control over how much you spend, but you can also target specific user traits and demographics.<\/span><\/p>\n With just a limited budget per day, you can earn spots on the news feeds of people who will be most likely to consider your content interesting. <\/span><\/p>\n If, for instance, you create a blog post about \u201cBest Places to Eat in Downtown Austin,\u201d you can manually target people living in Austin, Round Rock and other cities nearby. You can even select particular age ranges, allowing you to pitch some of the best bar\/restaurant\/music venue places just to the 35 and under crowd.<\/span><\/p>\n Consider boosting a few of your most popular blogs each month as you start out and then move toward consistently promoting a higher ratio to get your posts the attention they deserve.<\/span><\/p>\n As we mentioned in the intro, if people are seeing your content on Facebook, they\u2019re most likely viewing it on mobile. Make sure your post is optimized for smaller mobile screens, including limiting the amount of text you use in paragraph form. <\/span><\/p>\n Also, make sure any image you use doesn\u2019t have tiny details that require zooming in. For instance, don\u2019t share your entire infographic in a thumbnail size; crop out part of it and share that instead.<\/span><\/p>\n Most importantly, ensure your blog site itself is responsive and mobile optimized. If people click to read an article they see on Facebook and end up on a messy site, most will back out immediately and not bother reading the article in full.<\/span><\/p>\n 80% of people who see your post shared on Facebook won\u2019t get past the headline<\/span><\/a>. Some will keep scrolling and not bother clicking or reading. <\/span><\/p>\n Others will start reacting to the post based on the headline alone<\/i>. We\u2019ve all seen it happen, and for your blog this can actually be a good thing. Great headlines have a way of getting people talking. While it\u2019s frustrating to hear commentary from people who clearly<\/b> haven\u2019t read the article, the whole point of posting on Facebook is getting engagement.<\/span><\/p>\n So embrace hot takes and write good enough titles so that people who actually read have an incentive to dig further. We wrote a whole post on how to write great blog headlines for Facebook<\/span><\/a>, but the gist is to use phrases that get people\u2019s attention without being too clickbaity.<\/span><\/p>\n Most importantly, look to your own data for feedback on headline quality. Posts that have a low click-through rate clearly show that the headline wasn\u2019t enticing enough. Posts with a high click or engagement rate did a good job at getting attention.<\/span><\/p>\n Learn lessons from past successes and failures and adjust accordingly.<\/span><\/p>\n Every Facebook post you create with a link has room for additional text on the Facebook post itself.<\/span><\/p>\n Don\u2019t neglect the importance of the space Facebook gives you above the link! A lot of people will read that immediately after seeing the photo. <\/span><\/p>\n The text you add to your posts can lend context, provide a brief summary or reveal key benefits. In the example above, the restaurant not only connected the link they shared to the current weather, but they also explained that the link\u2019s important because it was essentially an endorsement from a notable local publication.<\/span><\/p>\n Just remember that the maximum amount of content people can see without expanding is 480 characters. Avoid using chunks of text to get your point across. Try to be descriptive yet brief. Use any hashtags or cross-tags to other pages that are relevant to signal boost your post even further. Maybe even consider using emojis<\/span>????<\/span>!<\/span><\/p>\nMake It a Habit to Share Every Post You Write<\/span><\/h3>\n
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<\/p>\nBoost Your Post With Paid Facebook Advertising<\/span><\/h3>\n
Think Mobile First<\/span><\/h3>\n
Make Sure You\u2019re Writing Great Headlines<\/span><\/h3>\n
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<\/p>\nUse Facebook\u2019s Text Space to Your Advantage<\/span><\/h3>\n
Attach Great Images to Your Blogs<\/span><\/h3>\n
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