{"id":6860,"date":"2018-03-21T20:44:57","date_gmt":"2018-03-21T20:44:57","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6860"},"modified":"2018-03-21T21:30:00","modified_gmt":"2018-03-21T21:30:00","slug":"facebook-proximity-ads","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/facebook-proximity-ads\/","title":{"rendered":"Facebook Proximity Ads for Businesses"},"content":{"rendered":"
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Over 90% of retail sales in the US happen in stores, but people are increasingly researching products and business locations on their mobile phones.<\/p>\n
Facebook’s Proximity Ads bridge the gap between the online and offline worlds, helping businesses achieve their end objective of driving customers into a brick and mortar store.<\/p>\n
Proximity\u00a0Ads works well for businesses in <\/em>retail, grocery<\/em>\u00a0as well as restaurants and auto dealerships.<\/em><\/p>\n Store Visits<\/span>\u00a0– Available to eligible* advertisers. It optimizes for the lowest cost per attributed store visit by increasing delivery towards customers who are more likely to visit a store. Store visits is the default metric within Ads Manager reporting when available.<\/p>\n Offline Conversions API<\/a>\u00a0is an additional reporting solution available for advertisers to measure in-store sales conversions, attributed to specific campaigns. The Offline Conversions API connects to your database such as CRM or POS systems to report on customers who have seen your ad and made a purchase.<\/div>\n Think Facebook Proximity Ads Are As Cool As We Do? Schedule a call to see how it can work for your business… Click Below <\/p>\n <\/p>\nLocation Based Relevance at Scale<\/h2>\n
Optimize for More Store Visits<\/h2>\n
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Actionable Insights for Every Store<\/h2>\n