{"id":6894,"date":"2018-04-02T20:30:14","date_gmt":"2018-04-02T20:30:14","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=6894"},"modified":"2019-10-03T20:38:48","modified_gmt":"2019-10-03T20:38:48","slug":"facebook-campaign-review-local-awareness-ads","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/facebook-campaign-review-local-awareness-ads\/","title":{"rendered":"Facebook Campaign Review:  Local Awareness Ads"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6895\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Facebook-Local-Awareness-ads.jpg\" alt=\"\" width=\"676\" height=\"380\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Facebook-Local-Awareness-ads.jpg 676w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Facebook-Local-Awareness-ads-300x169.jpg 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<h2>What Are Facebook Local Awareness Ads?<\/h2>\n<p>Local awareness ads allow businesses to target prospects by where they are physically located.\u00a0 \u00a0You have the ability to target people that are within a specific distance from your geographical location.<\/p>\n<h2>How Businesses Use Loca Awareness Ads:<\/h2>\n<p><strong>Increase Brand Awareness<\/strong> &#8211; run your ads continuously so your target market always sees your brand.<\/p>\n<p><strong>Encourage Your Prospects to\u00a0 Visit Your Location (s)<\/strong>&#8211; run promotions to get foot traffic into your establishment.<\/p>\n<p><strong>Get The Right Foot Traffic <\/strong>Into<strong>\u00a0Your Location (s)<\/strong> &#8211; you can also run targeted ads by demographics, interests, and behaviors.\u00a0 \u00a0This allows you to really dial in your advertising campaigns to only serve ads to a specific group of people (i.e. your IDEAL customer(s).<\/p>\n<p><strong>Spread The Word About Local Running Promotions<\/strong> &#8211; With local awareness ads, it&#8217;s very easy to run targeted ads promoting a specific product or service.<\/p>\n<h2>What Do Local Awareness Ads Look Like?<\/h2>\n<p>We have a full case study from the restaurant &#8220;Ruby Tuesdays&#8221; that you can read up on (<a href=\"http:\/\/thedigitalsquad.com\/ruby-tuesdays-facebook-advertising-case-study\/\">click here<\/a>).<\/p>\n<p>Below are sample ads from a few of their campaigns:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6896 alignleft\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/13144896_845742618903758_1844991745_n-1.jpg\" alt=\"\" width=\"307\" height=\"321\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13144896_845742618903758_1844991745_n-1.jpg 382w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13144896_845742618903758_1844991745_n-1-287x300.jpg 287w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6897 alignright\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178082_1291695587511738_1311580591_n-1.jpg\" alt=\"\" width=\"365\" height=\"382\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178082_1291695587511738_1311580591_n-1.jpg 382w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178082_1291695587511738_1311580591_n-1-287x300.jpg 287w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6898 aligncenter\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178152_1730844373795388_1076985845_n-1.jpg\" alt=\"\" width=\"324\" height=\"339\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178152_1730844373795388_1076985845_n-1.jpg 382w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/13178152_1730844373795388_1076985845_n-1-287x300.jpg 287w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/p>\n<p>As you can see, they are very intentional in their targeting.\u00a0 \u00a0 The images used are really powerful\u00a0 &#8211; especially if these ads are running right before a lunch hour (or dinner hour).<\/p>\n<p>The big point to make here is that they are ONLY targeting people that are within 3 miles of their location.<\/p>\n<h2>Are Local\u00a0 Awareness Ads A Fit For My Business?<\/h2>\n<p>If your business has a physical location (or you serve a specific geographical location) &#8211; then YES, they are a fit.\u00a0 Think of Local Awareness Ads as a targeted BillBoard that you can run on demand.\u00a0 \u00a0You will get massive exposure if you run Local Awareness Ads properly!<\/p>\n<p>Read the full case study on Ruby Tuesday&#8217;s Local Awareness Campaigns &#8211; <a href=\"http:\/\/thedigitalsquad.com\/ruby-tuesdays-facebook-advertising-case-study\/\">Click Here <\/a><\/p>\n<p>Would you like more information on Local Awareness Ads?\u00a0 Schedule a 15 minute strategy call below:<br \/>\n<!-- Calendly inline widget begin --><\/p>\n<div class=\"calendly-inline-widget\" style=\"min-width: 320px; height: 580px;\" data-url=\"https:\/\/calendly.com\/jesse-erickson\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\"><\/script><br \/>\n<!-- Calendly inline widget end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are Facebook Local Awareness Ads? Local awareness ads allow businesses to target prospects by where they are physically located.\u00a0 \u00a0You have the ability to target people that are within a specific distance from your geographical location. How Businesses Use Loca Awareness Ads: Increase Brand Awareness &#8211; run your ads continuously so your target market [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[46],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6894"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=6894"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/6894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6895"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=6894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=6894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=6894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}