{"id":7931,"date":"2019-05-20T17:25:45","date_gmt":"2019-05-20T17:25:45","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=7931"},"modified":"2019-05-20T21:48:29","modified_gmt":"2019-05-20T21:48:29","slug":"youtube-new-ad-product","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/youtube-new-ad-product\/","title":{"rendered":"YouTube\u2019s New Ad Product"},"content":{"rendered":"<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" style=\"width: 100%;\" title=\"Youtube Ads for Local Businesses \" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Screen-Shot-2019-05-20-at-2.57.53-PM.png\" alt=\"\" width=\"968\" height=\"422\" data-id=\"7937\" \/><\/span><\/p>\n<p>YouTube on Sept. 12 launched vertical video ads, a format already offered by Facebook, Instagram, Spotify and, of course, Snapchat.\u00a0Marketers said they expect YouTube\u2019s to be used differently from Instagram\u2019s and Snapchat\u2019s, though.<\/p>\n<p>Since the ads appear as pre-roll before a YouTube video, they\u2019re similar to the TV-like ads already on YouTube rather than those on Snapchat and Instagram that encourage people to swipe up.<\/p>\n<p>\u201cPeople just don\u2019t use YouTube in the same way. When I\u2019m on Instagram, my fingers are flying. On YouTube, you\u2019re more holding the phone and watching,\u201d said Mark Douglas, CEO of ad tech company SteelHouse.<\/p>\n<p><a href=\"https:\/\/digiday.com\/marketing\/youtubes-new-ad-product-makes-case-vertical-video\/\">Read The Full Post Here<\/a><\/p>\n<p>Quick Summary:<\/p>\n<ul>\n<li>Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences.<\/li>\n<li>Google recommends adding both vertical and horizontal video assets to the same campaign for maximum Brand Lift impact<\/li>\n<li>YouTube is competing with short video ad platforms like snapchat and Instagram<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\">Interested in YouTube Advertising?<\/h3>\n<p style=\"text-align: center;\">We Help Businesses Build Necessary Visibility and Credibility to increase maximum profitability.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"cta_gray_arrow right\" src=\"\/\/thedigitalsquad.com\/wp-content\/uploads\/tcb_content_templates\/callaction\/images\/cta_gray_arrow-right.png\" alt=\"\" width=\"16\" height=\"24\" data-id=\"5494\" \/><img loading=\"lazy\" decoding=\"async\" title=\"cta_gray_arrow left\" src=\"\/\/thedigitalsquad.com\/wp-content\/uploads\/tcb_content_templates\/callaction\/images\/cta_gray_arrow-left.png\" alt=\"\" width=\"16\" height=\"24\" data-id=\"5493\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube on Sept. 12 launched vertical video ads, a format already offered by Facebook, Instagram, Spotify and, of course, Snapchat.\u00a0Marketers said they expect YouTube\u2019s to be used differently from Instagram\u2019s and Snapchat\u2019s, though. Since the ads appear as pre-roll before a YouTube video, they\u2019re similar to the TV-like ads already on YouTube rather than those [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/7931"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=7931"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/7931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/7937"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=7931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=7931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=7931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}