![\"\"](\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Black-Bear-Diner-Case-Study.png\")
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\nFacebook is at the center of the digital marketing strategy we created for Black Bear Diner. No other ads environment lets us access such a vast audience at such a low cost.<\/div>\n<\/blockquote>\nBen Curnett, Director of Social Media, Xcite Media Group<\/div>\n<\/div>\n<\/div>\n\n\nTheir Solution<\/h2>\n
\n\n\nThink global, act local<\/h3>\n
To create a cohesive campaign that would reach and appeal to its dispersed customer base, Black Bear Diner joined forces with the experts at Xcite Media Group. Together, the team created a local awareness campaign, using the multi-image\u00a0carousel<\/a>\u00a0ad format to create the most interest.<\/div>\nPutting words in their mouths<\/h4>\n
The team pulled together a group of mouth-watering photos of the chain\u2019s homestyle fare with captions to suit the audience and location of each store. Using the\u00a0local awareness<\/a>\u00a0tool, the team specified a radius around each location, and indicated which ad creative to pull in for each.<\/div>\nRead More<\/span><\/a><\/p>\n<\/div>\n
\n\n\n\n\n\nProducts used<\/h3>\n
\n
- Ads<\/span><\/a><\/li>\n
- Carousel<\/span><\/a><\/li>\n
- Conversion Tracking<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n
\nGoals<\/h3>\n
\n
- Raise Brand Awareness<\/span><\/a><\/li>\n
- Increase In-store Sales<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n\nTheir Success<\/h2>\n
\n\n\nDining out on success<\/h3>\n
Black Bear Diner\u2019s campaign was a success throughout the West, gaining a wider audience for the franchise in a cost-effective way. Between March\u2013June 2016, the campaign achieved:<\/div>\n\n
- \n
10X lower cost per action than other ad platforms<\/div>\n<\/li>\n- \n
Almost 2 million ad impressions at $0.003 per ad impression<\/div>\n<\/li>\n- \n
$0.48 cost per click<\/div>\n<\/li>\n- \n
1% increase in sales across the entire franchise over the period in 2015<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Success Story Serving up locally aware fare The California diner chain used Facebook\u2019s local awareness ads in a multi-panel carousel format to increase traffic to its 79 locations, garnering almost 2 million impressions while dropping its cost per action by 10X. 10Xlower cost per action than other ad platforms 2 million impressions\u00a0at $0.003 per ad […]<\/p>\n","protected":false},"author":11,"featured_media":6592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/8077"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=8077"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/8077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6592"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=8077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=8077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=8077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}