{"id":8081,"date":"2019-10-02T19:41:05","date_gmt":"2019-10-02T19:41:05","guid":{"rendered":"http:\/\/thedigitalsquad.com\/?p=8081"},"modified":"2019-10-02T19:41:36","modified_gmt":"2019-10-02T19:41:36","slug":"chicago-lashes-facebook-advertising-case-study","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/chicago-lashes-facebook-advertising-case-study\/","title":{"rendered":"Chicago Lashes Facebook Advertising Case Study"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6637\" src=\"http:\/\/thedigitalsquad.com\/wp-content\/uploads\/Chicago_Lashes.png\" alt=\"\" width=\"1010\" height=\"369\" srcset=\"https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Chicago_Lashes.png 1010w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Chicago_Lashes-300x110.png 300w, https:\/\/thedigitalsquad.com\/wp-content\/uploads\/Chicago_Lashes-768x281.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/p>\n<div class=\"_4-u2 _59ed _59ee _1wmx _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Success Story<\/h2>\n<h3 class=\"mbl _5je5 _52io _52id _3m9\">Extending a local customer base<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">This Chicago lash and hair extension salon used Facebook Offers to increase overall sales by 50% in just 7 months.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd5 _5bgk _5je5\">\n<ul class=\"uiList _5m8e _5m8g _52re _509- _4ki\">\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">50%<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">increase in overall sales in 7 months<\/span><\/li>\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">2X<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">more daily appointment bookings<\/span><\/li>\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">3X<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">more lash refills per day<\/span><\/li>\n<li class=\"_5bd4 _5je5\"><span class=\"mbs _5bd0 _5je5 _52ir _52ie _3m9\" role=\"presentation\">$0.45<\/span><span class=\"_5je5 _52ii _52if _3m9\" role=\"presentation\">per website click from Facebook Ads<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Story<\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Big lashes, affordable prices<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\"><a id=\"u_0_3e\" class=\"_5ov2 _5je5\" href=\"https:\/\/www.facebook.com\/ChicagoEyelashes\">Chicago Lashes<\/a>\u00a0specializes in hair and eyelash extensions for women. One of the very first salons in Chicago to offer high-end lashes at affordable prices, Chicago Lashes was started in 2009 by professional makeup artist Jennifer San Juan and business partner Frank Moore.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Goal<\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Bringing full lashes to the masses<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Frank and Jennifer\u2019s goal was to attract more business for the salon, get new customers in the door and encouraging existing customers to come back for a lash refill every 3\u20134 weeks.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _51-m _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5bdg _5lle\">\n<blockquote class=\"_5bdh _5je5\">\n<div class=\"mbl _66e _52im _3m9\">Before I ran a Facebook offer ad campaign, we had maybe 3\u20134 appointments per week. After we ran the offer ad, we booked 34 appointments in one day.<\/div>\n<\/blockquote>\n<div class=\"_5je5 _52ii _52if _3m9\">Frank Moore, co-owner, Chicago Lashes<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Solution<\/h2>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Zeroing in on target<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">To reach local Chicago women interested in beauty and makeup, Frank ran\u00a0<a id=\"u_0_3f\" class=\"_5ov2 _5je5\" href=\"https:\/\/our.intern.facebook.com\/business\/learn\/facebook-create-ad-offer-claim\">offer ads<\/a>. These ads allowed him to connect with more potential customers and entice them to call the salon to redeem the exclusive offer. For the offer ads:<\/div>\n<ol class=\"mbm _5je5 _52ii _52if _3m9 _5bmx\">\n<li class=\"_5je5\">Frank uploaded an offer for the \u201cBombshell Look Lash\u201d package\u2014marked down from $300 to $99. The ad linked to the company website and encouraged people to call the salon to book an appointment.<\/li>\n<li class=\"_5je5\">He ran the campaign from October 5\u2013November 3, 2014, since customers had previously been interested in a more dramatic eye makeup look during the Halloween season.<\/li>\n<li class=\"_5je5\">Frank used Facebook\u2019s easy interface to select a 20-mile radius around his business location. Then, using the drop-down menu, he chose to target women 24\u201355 years old.<\/li>\n<li class=\"_5je5\">He narrowed the scope of his target even more to focus on women interested in beauty, makeup, spa, Kim Kardashian and Oprah Winfrey.<\/li>\n<\/ol>\n<p><a id=\"u_0_3g\" class=\"_5je4 _5ov2 inlineBlock\" role=\"button\" href=\"https:\/\/www.facebook.com\/business\/success\/chicago-lashes#u_0_0\" aria-controls=\"u_0_0\" aria-expanded=\"false\"><span class=\"_52ii _3m9\">Read More<\/span><\/a><\/p>\n<\/div>\n<div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e\">\n<h3 class=\"mbs ptm _52il _52id _3m9\">Products used<\/h3>\n<ul class=\"uiList _5je2 _3m9 _4kg _6-h _6-j _6-i\">\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/products\/ads\/\"><span class=\"_52ii _3m9\">Ads<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-custom-audiences\/\"><span class=\"_52ii _3m9\">Custom Audiences<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-lookalike-audiences\/\"><span class=\"_52ii _3m9\">Lookalike Audiences<\/span><\/a><\/li>\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-offer-claim\/\"><span class=\"_52ii _3m9\">Offer Claims<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"_6a _6e\">\n<h3 class=\"mbs ptm _52il _52id _3m9\">Goals<\/h3>\n<ul class=\"uiList _5je2 _3m9 _4kg _6-h _6-j _6-i\">\n<li><a class=\"_5ov3\" href=\"https:\/\/www.facebook.com\/business\/goals\/drive-in-store-sales\/\"><span class=\"_52ii _3m9\">Increase In-store Sales<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<h2 class=\"mbm pbs _5je5 _52ik _52ig _3m9\">Their Success<\/h2>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl _5je5 _52in _52id _3m9\">Attracting beauty-conscious locals<\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">Chicago Lashes now relies on monthly Facebook ad campaigns to stay top-of-mind with current customers and to reach out to a broader audience than was possible before. Thanks to Facebook Ads, the salon has achieved:<\/div>\n<ul class=\"mbm _5je5 _52ii _3m9 _5bf7\">\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\">50% increase in overall sales in 7 months<\/div>\n<\/li>\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\">2X more daily appointment bookings<\/div>\n<\/li>\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\">3X more lash refills per day<\/div>\n<\/li>\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\">$0.45 per website click from Facebook Ads<\/div>\n<\/li>\n<\/ul>\n<blockquote class=\"_5bdh _5je5\">\n<div class=\"mbl _66e _52im _3m9\">I\u2019m being conservative in saying that Facebook has doubled our customers. We&#8217;ve tried other online marketing tools, but never get anywhere near the same results.<\/div>\n<\/blockquote>\n<div class=\"_5je5 _52ii _52if _3m9\">Frank Moore, co-owner, Chicago Lashes<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Success Story Extending a local customer base This Chicago lash and hair extension salon used Facebook Offers to increase overall sales by 50% in just 7 months. 50%increase in overall sales in 7 months 2Xmore daily appointment bookings 3Xmore lash refills per day $0.45per website click from Facebook Ads Their Story Big lashes, affordable prices [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/8081"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=8081"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/8081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/6654"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=8081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=8081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=8081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}