{"id":9429,"date":"2023-11-03T18:02:29","date_gmt":"2023-11-03T18:02:29","guid":{"rendered":"https:\/\/thedigitalsquad.com\/?p=9429"},"modified":"2023-11-03T18:06:03","modified_gmt":"2023-11-03T18:06:03","slug":"what-is-the-difference-between-google-ads-and-google-ad-sense","status":"publish","type":"post","link":"https:\/\/thedigitalsquad.com\/what-is-the-difference-between-google-ads-and-google-ad-sense\/","title":{"rendered":"What is the difference between Google Ads and Google Ad Sense?"},"content":{"rendered":"
Google AdWords and Google AdSense are two sides of the Google advertising platform designed for advertisers and publishers respectively. Since the rebranding of Google AdWords to Google Ads in 2018, some aspects have changed, but the core difference remains. Here\u2019s a breakdown of each:<\/p>\n
Google Ads is Google’s advertising system where advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results or on other websites through the Google Display Network. It’s designed for businesses and marketers who want to promote their products or services.<\/p>\n
Key Characteristics of Google Ads:<\/strong><\/p>\n Google AdSense is the platform for publishers (website owners, bloggers, etc.) to earn money by displaying ads on their websites. These ads are created and paid for by advertisers who want to promote their products.<\/p>\n Key Characteristics of Google AdSense:<\/strong><\/p>\n Essentially, Google Ads helps you spend money to get your message out there, and Google AdSense helps you make money by hosting ads. When a Google ad is clicked on a publisher\u2019s site through AdSense, both the publisher earns money, and the advertiser pays for the click, effectively connecting the two platforms.<\/p>\n","protected":false},"excerpt":{"rendered":" Google AdWords and Google AdSense are two sides of the Google advertising platform designed for advertisers and publishers respectively. Since the rebranding of Google AdWords to Google Ads in 2018, some aspects have changed, but the core difference remains. Here\u2019s a breakdown of each: Google Ads (formerly Google AdWords) Google Ads is Google’s advertising system […]<\/p>\n","protected":false},"author":11,"featured_media":9430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[122],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/9429"}],"collection":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/comments?post=9429"}],"version-history":[{"count":3,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/9429\/revisions"}],"predecessor-version":[{"id":9433,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/posts\/9429\/revisions\/9433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media\/9430"}],"wp:attachment":[{"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/media?parent=9429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/categories?post=9429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalsquad.com\/wp-json\/wp\/v2\/tags?post=9429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Google AdSense<\/h3>\n
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In Summary:<\/h3>\n
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