"SHUT IT DOWN”
Know who this guy is?
Jon Taffer is no doubt one of the top Bar and Restaurant consultants in America… and he recently appeared on the Gary Vaynerchuck show and shared some pure GOLD that every restaurant business needs to hear.
If you are looking to grow your restaurant, brewhouse or bar, this information can literally catepolt you to the level you are trying to reach.
Marketing and advertising is an absolute must to grow your restaurant business; however, what most restaurant businesses fail to understand is there are really two different types of marketing that need to take place to grow your establishment.
- Single Visit marketing (or “get butts in my seats”) type of marketing - the type of marketing that makes people aware of your business and attracts them to visit. This is where most businesses focus.
- Multi-visit marketing (i.e. REPEAT CUSTOMERS) - this is the low hanging fruit that most businesses don’t do a very good job of. They lack a system to generate repeat purchases from their customers.
Watch this short clip of Jon Taffer speaking about multi-visit marketing:
Jon drives home a point EVERY business owner needs to realize (not just restaurants)...
When someone comes to your establishment for the first time … and is treated well, and the price was reasonable… they have a 40% chance of coming back.
👉 Yes, only 40% even if you treat them like kings or queens.
If they do come back and you take just as good care of them - the likely hood they will return for a third visit goes up to a "whopping" 42%.
Here is where it gets interesting - if this person (or group of people) comes back a 3rd time - the likely hood of them coming back a 4th, 5th, 6th + time goes up DRASTICALLY to over 70%!!!!
So, the point is this: You are not marketing to the customer to their first visit = you are marketing to their 3rd visit. Get their butts in your establishment 3 times and YOU OWN THEM (assuming you Aced all three visits in the customers eyes).
So, running one advertisement, running one Groupon or deal just won’t cut it. You may get first time visits; however, statistically speaking, you will not likely see the majority of the people that visit your establishment ever again.
If you are currently spending money on advertising - then the best way to increase your ROAS (Return on Ad Spend) is to market to THREE visits (at least). It’s great to get first time customers = but its even better if you can get them to come back three times 💪
The easiest way to do this is by building a customer list and staying in front of them frequently - giving them incentive to keep coming back.
The good news is - we built a system just for that - we’d love to show it to you.