To create a cohesive campaign that would reach and appeal to its dispersed customer base, Black Bear Diner joined forces with the experts at Xcite Media Group. Together, the team created a local awareness campaign, using the multi-image carousel
ad format to create the most interest.
The team pulled together a group of mouth-watering photos of the chain’s homestyle fare with captions to suit the audience and location of each store. Using the local awareness
tool, the team specified a radius around each location, and indicated which ad creative to pull in for each.